Travelodge Ireland has hotels in 13 locations across the country. They are well known as the budget hotel of choice for consumers of all demographics.
The improved economy led to an increase in enquiries and business for all in the hospitality sector in Ireland. Travelodge Ireland has sales managers located all over the country and even though they stay in regular contact with each other and line management, they needed to record all relevant sales data and customer intelligence.
Each member of the team managed their data differently. Without a consistent approach, there was reduced visibility for sales managers.
Salesforce as a platform offered them the solution they required, however they needed Bluewave’s expertise to aid in their sales process analysis.
Once we understood Travelodge’s requirements we were in a position to start the Salesforce Implementation.
The Salesforce Implementation Process
Every salesforce implementation is different but what stays the same is the value of data in every type of business. Our first task on this project was to cleanse the data and this involved eliminating duplicates and ensuring the existing information could work well as a database in its own right.
We also provided a dedicated salesforce training element to help the team at Travelodge maintain their database and keep it in the best condition.
The next stage concerned uploading the data to salesforce. With our knowledge of Travelodges processes, we were able to map the solution to their sales process.
Delivering the solution also required a full salesforce training module and refresher modules were also included to ensure the sales staff were fully confident using the application.
In just five days, we completed Travelodge’s Salesforce Implementation.
The timeframe for enquiry to final training day was under three months in total. Travelodge now have a robust Salesforce CRM Process in place that is adaptable as their needs evolve.
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